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  • Brand Extension A Strategy for Competitive Advantage

    According to him line extension means any addition in the existing product line of a company in a given category On the other hand Ries and Trout 1996 had treated line extension and brand extension as same Desai and Keller 2002 gave following classifications of line extension 2 4 Effect of Brand extension on Brand Equity

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  • The impact of product line extensions and consumer goals

    How do vertical product line extensions influence a retailer s price image Conventional wisdom suggests that adding an upscale or downscale item to a product line has a directionally consistent impact on price image such that upscale extensions increase price image and downscale extensions decrease price

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  • Product Line Extension Strategy Your Business

    Product Line Extension Strategy A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you Extending a product line involves adding new features to existing products rather than developing completely new products This

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  • What is Product Line Extension Examples Pros and Cons

    The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients The main idea and agenda behind the same are to increase the sales and reach of

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  • Vertical Versus Horizontal Line Extension Strategies

    line extension literature it is not clear whether brands are better off expanding their product lines horizontally such as offering new flavors colors sizes or scent variants of their existing products or expanding vertically such as offering qualitatively new products at different price levels

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  • Product Line and Product Mix Boundless Marketing

    Product Line Extensions A product line extension is the use of an established product s brand name for a new item in the same product category Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors forms colors added ingredients or package sizes

  • What is product line pricing definition examples and 4

    The goal of product line pricing is to maximize profits by positioning new products with the highest number of features or with the most cutting edge individual features at the highest price point At the same time you ll be keeping a base product i e one with fewer or older features with lower performance expectations on sale as a lower

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  • Extension Sets and Lines used with intravenous cannula

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  • Pricing Strategies Boundless Business

    A line extension strategy should only be considered when the producer is certain that the capability exists to efficiently manufacture a product that compares well with the base product Line filling strategies occur when a void in the existing product line has not been filled or a new void has developed due to the activities of competitors or

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  • Brand Extension Definition Types Examples Feedough

    A line extension is the extension of the product line while the brand extension is the extension of the width of the product mix In simple wordsLine extension involves an extension of the existing product category For example Coca Cola releasing its Diet Coke variant was a line extension where the product didn t release in a

  • Product Line DefinitionInvestopedia

    Product Line A product line is a group of related products under a single brand sold by the same company Companies sell multiple product lines under their various brands Companies often expand

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  • Brand Extension Explained With ExamplesMarketing91

    2 Product form extension Line extension is when the brand is launched in a different form from the present form If the different product formed is an entirely new product category it will be termed as a brand extension rather than a product from the extension For example Google is extended now to mobile phones industry and called as

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  • What is Product Line Extension Examples Pros and Cons

    The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients The main idea and agenda behind the same are to increase the sales and reach of

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  • Product line pricingSlideShare

    Product line Product MIX Product line pricing Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another It is the process that retailers use to separate goods into various cost categories creating

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  • The Logic of Product Line Extensions

    Whether or not to extend a product line is above all a matter of common sense At a bare minimum an extension must pass the simple tests of consumer benefit share of requirements growth brand

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  • Line Extension Vs Brand Extension Your Business

    A line extension is a product that incorporates a slight twist on an established brand It utilizes the older brand s name and imagery and is usually in the same general product category More than 50 percent of all new product launches each year are for line extensions that simply have a new flavor size or nutritional content according to

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  • What is Product Line definition and product line

    Product Line is used to mean an array of related products under a specific brand offered by a single company to its customers For instance Amul offers a series of closely related products such as milk butter ghee dahi yoghurt ice cream srikhand gualb jamun flavoured milk chocolate etc

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